Betway Mailer

While working at Betway, I was tasked with designing and developing the new daily/weekly Betway Plus mailer template.

The new design has a general dark feel, in order to be more cohesive with the Betway brand and website. The stakeholder wanted the email to be responsive, to have a structure allowing to insert modules with different text length, to include a section showing the customer’s account data and to have an element highlighting daily/weekly offers.
My role included wireframing, UI design, prototyping, frontend development and A/B testing.