I wanted to learn how to make organising a trip on a mobile app painless and fun.
I wanted to learn what exactly would make a mobile app appealing to someone interested in travelling and organising
a trip and find out what people perceive difficult and what they enjoy in the process.
My target audience are males and females, aged 25-45, who are interested in traveling.
From the results of interviews with my target audience I produced an affinity map that helped to show feature trends.
Based on competitor analysis and the affinity map findings, a persona was developed, Genny Lowrance.
Designing for Genny helped in making informed design decisions as I had the end user always in mind.